The cloud isn’t the problem–Part 5: Server huggers and a crisis of identity

Hi all

Welcome to my fifth post that delves into the irrational world of cloud computing. After examining the not-so-obvious aspects of Microsoft, Amazon and the industry more broadly, its time to shift focus a little. Now the appeal of the cloud really depends on your perspective. To me, there are three basic motivations for getting in on the act…

1. I can make a buck
2. I can save a buck
3. I can save a buck (and while I am at it, escape my pain-in-the-ass IT department)

If you haven’t guessed it, this post will examine #3, and look at what the cloud means for the the perennial issue of the IT department and business disconnect. I recently read an article over at CIO magazine where they coined the term “Server Huggers” to describe the phenomenon I am about to describe. So to set the flavour for this discussion, let me tell you about the biggest secret in organisational life…

We all have an identity crisis (so get over it).

In organizations, there are roles that I would call transactional (i.e. governed by process and clear KPI’s) and those that are knowledge-based (governed by gut feel and insight). Whilst most roles actually entail both of these elements, most of us in SharePoint land are the latter. In fact we actually spend a lot of time in meeting rooms “strategizing” the solutions that our more transactionally focused colleagues will be using to meet their KPI’s. Beyond SharePoint, this also applies to Business Analysts, Information Architects, Enterprise Architects, Project Managers and pretty much anyone with the word “senior”, “architect”, “analyst”  or “strategic” in their job title.

But there is a big, fat, elephant in the “strategizing room” of certain knowledge worker roles that is at the root of some irrational organisational behaviour. Many of us are suffering a role-based identity crisis. To explain this, lets pick a straw-man example of one of the most conflicted roles of all right now: Information Architects.

One challenge with the craft of IA is pace of change, since IA today looks very different from its library and taxonomic roots. Undoubtedly, it will look very different ten years from now too as it gets assailed from various other roles and perspectives, each believing their version of rightness is more right. Consider this slightly abridged quote from Joshua Porter:

Worse, the term “information architecture” has over time come to encompass, as suggested by its principal promoters, nearly every facet of not just web design, but Design itself. Nowhere is this more apparent than in the latest update of Rosenfeld and Morville’s O’Reilly title, where the definition has become so expansive that there is now little left that isn’t information architecture […] In addition, the authors can’t seem to make up their minds about what IA actually is […] (a similar affliction pervades the SIGIA mailing list, which has become infamous for never-ending definition battles.) This is not just academic waffling, but evidence of a term too broadly defined. Many disciplines often reach out beyond their initial borders, after catching on and gaining converts, but IA is going to the extreme. One technologist and designer I know even referred to this ever-growing set of definitions as the “IA land-grab”, referring to the tendency that all things Design are being redefined as IA.

You can tell when a role is suffering an identity crisis rather easily too. It is when people with the current role start to muse that the title no longer reflects what they do and call for new roles to better reflect the environment they find themselves in. Evidence for this exists further in Porter’s post. Check out the line I marked with bold below:

In addition, this shift is already happening to information architects, who, recognizing that information is only a byproduct of activity, increasingly adopt a different job title. Most are moving toward something in the realm of “user experience”, which is probably a good thing because it has the rigor of focusing on the user’s actual experience. Also, this as an inevitable move, given that most IAs are concerned about designing great things. IA Scott Weisbrod, sees this happening too: “People who once identified themselves as Information Architects are now looking for more meaningful expressions to describe what they do – whether it’s interaction architect or experience designer”

So while I used the example of Information Architects as an example of how pace of change causes an identity crisis, the advent of the cloud doesn’t actually cause too many IA’s (or whatever they choose to call themselves) to lose too much sleep. But there are other knowledge-worker roles that have not really felt the effects of change in the same way as their IA cousins. In fact, for the better part of twenty years one group have actually benefited greatly from pace of change. Only now is the ground under their feet starting to shift, and the resulting behaviours are starting to reflect the emergence of an identity crisis that some would say is long overdue.

IT Departments and the cloud

At a SharePoint Saturday in 2011, I was on a panel and we were asked by an attendee what effect Office 365 and other cloud based solutions might have on a traditional IT infrastructure role. This person asking was an infrastructure guy and his question was essentially around how his role might change as cloud solutions becomes more and more mainstream. Of course, all of the SharePoint nerds on the panel didn’t want to touch that question with a bargepole and all heads turned to me since apparently I am “the business guy”. My reply was that he was sensing a change – commoditisation of certain aspects of IT roles. Did that mean he was going to lose his job? Unlikely, but nevertheless when  change is upon us, many of us tend to place more value on what we will lose compared to what we will gain. Our defence mechanisms kick in.

But lets take this a little further: The average tech guy comes in two main personas. The first is the tech-cowboy who documents nothing, half completes projects then loses interest, is oblivious to how much they are in over their head and generally gives IT a bad name. They usually have a lot of intellectual intelligence (IQ), but not so much emotional intelligence (EQ). Ben Curry once referred to this group as “dumb smart guys.” The second persona is the conspiracy theorist who had to clean up after such a cowboy. This person usually has more skills and knowledge than the first guy, writes documentation and generally keeps things running well. Unfortunately, they also can give IT a bad name. This is because, after having to pick up the pieces of something not of their doing, they tend to develop a mother hen reflex based on a pathological fear of being paged at 9pm to come in and recover something they had no part in causing. The aforementioned cowboys rarely last the distance and therefore over time, IT departments begin to act as risk minimisers, rather than business enablers.

Now IT departments will never see it this way of course, instead believing that they enable the business because of their risk minimisation. Having spent 20 years being a paranoid conspiracy theorist, security-type IT guy, I totally get why this happens as I was the living embodiment of this attitude for a long time. Technology is getting insanely complex while users innate ability to do some really risky and dumb is increasing. Obviously, such risk needs to be managed and accordingly, a common characteristic of such an IT department is the word “no” to pretty much any question that involves introducing something new (banning iPads or espousing the evils of DropBox are the best examples I can think of right now). When I wrote about this issue in the context of SharePoint user adoption back in 2008, I had this to say:

The mother hen reflex should be understood and not ridiculed, as it is often the user’s past actions that has created the reflex. But once ingrained, the reflex can start to stifle productivity in many different ways. For example, for an employee not being able to operate at full efficiency because they are waiting 2 days for a helpdesk request to be actioned is simply not smart business. Worse still, a vicious circle emerges. Frustrated with a lack of response, the user will take matters into their own hands to improve their efficiency. But this simply plays into the hands of the mother hen reflex and for IT this reinforces the reason why such controls are needed. You just can’t trust those dog-gone users! More controls required!

The long term legacy of increasing technical complexity and risk is that IT departments become slow-moving and find it difficult to react to pace of change. Witness the number of organisations still running parts of their business on Office 2003, IE6 and Windows XP. The rest of the organisation starts to resent using old tools and the imposition of process and structure for no tangible gain. The IT department develops a reputation of being difficult to deal with and taking ages to get anything done. This disconnect begins to fester, and little by little both IT and “the business” develop a rose-tinged view of themselves (which is known as groupthink) and a misguided perception of the other.

At the end of the day though, irrespective of logic or who has the moral high ground in the debate, an IT department with a poor reputation will eventually lose. This is because IT is no longer seen as a business enabler, but as a cost-center. Just as organisations did with the IT outsourcing fad over the last decade, organisational decision makers will read CIO magazine articles about server huggers look longingly to the cloud, as applications become more sophisticated and more and more traditional vendors move into the space, thus legitimising it. IT will be viewed, however unfairly, as a burden where the cost is not worth the value realised. All the while, to conservative IT, the cloud represents some of their worst fears realised. Risk! risk! risk! Then the vicious circle of the mother-hen reflex will continue because rogue cloud applications will be commissioned without IT knowledge or approval. Now we are back to the bad old days of rogue MSAccess or SharePoint deployments that drives the call for control based governance in the first place!

<nerd interlude>

Now to the nerds reading this post who find it incredibly frustrating that their organisation will happily pump money into some cloud-based flight of fancy, but whine when you want to upgrade the network, I want you to take take note of this paragraph as it is really (really) important! I will tell you the simple reason why people are more willing to spend more money on fluffy marketing than IT. In the eyes of a manager who needs to make a profit, sponsoring a conference or making the reception area look nice is seen as revenue generating. Those who sign the cheques do not like to spend capital on stuff unless they can see that it directly contributes to revenue generation! Accordingly, a bunch of servers (and for that matter, a server room) are often not considered expenditure that generates revenue but are instead considered overhead! Overhead is something that any smart organisation strives to reduce to remain competitive. The moral of the story? Stop arguing cloud vs. internal on what direct costs are incurred because people will not care! You would do much better to demonstrate to your decision makers that IT is not an overhead. Depending on how strong your mother hen reflex is and how long it has been in place, that might be an uphill battle.

</nerd interlude>

Defence mechanisms…

Like the poor old Information Architect, the rules of the game are changing for IT with regards to cloud solutions. I am not sure how it will play out, but I am already starting to see the defence mechanisms kicking in. There was a CIO interviewed in the “Server Huggers” article that I referred to earlier (Scott Martin) who was hugely pro-cloud. He suggested that many CIO’s are seeing cloud solutions as a threat to the empire they have built:

I feel like a lot of CIOs are in the process of a kind of empire building.  IT empire builders believe that maintaining in-house services helps justify their importance to the company. Those kinds of things are really irrational and not in the best interest of the company […] there are CEO’s who don’t know anything about technology, so their trusted advisor is the guy trying to protect his job.

A client of mine in Sydney told me he enquired to his IT department about the use of hosted SharePoint for a multi-organisational project and the reply back was a giant “hell no,” based primarily on fear, uncertainty and doubt. With IT, such FUD is always cloaked in areas of quite genuine risk. There *are* many core questions that we must ask cloud vendors when taking the plunge because to not do so would be remiss (I will end this post with some of those questions). But the key issue is whether the real underlying reason behind those questions is to shut down the debate or to genuinely understand the risks and implications of moving to the cloud.

How can you tell an IT department is likely using a FUD defence? Actually, it is pretty easily because conservative IT is very predictable – they will likely try and hit you with what they think is their slam-dunk counter argument first up. Therefore, they will attempt to bury the discussion with the US Patriot Act Issue. I’ve come across this issue and and Mark Miller at FPWeb mentioned to me that this comes up all the time when they talk about SharePoint hosting to clients. (I am going to cover the Patriot Act issue in the next post because it warrants a dedicated post).

If the Patriot Act argument fails to dent unbridled cloud enthusiasm, the next layer of defence is to highlight cloud based security (identity, authentication and compliance) as well as downtime risk, citing examples such as the September outage of Office 365, SalesForce.com’s well publicized outages, the Amazon outage that took out Twitter, Reddit, Foursquare, Turntable.fm, Netflix and many, many others. The fact that many IT departments do not actually have the level of governance and assurance of their systems that they aspire to will be conveniently overlooked. 

Failing that, the last line of defence is to call into question the commercial viability of cloud providers. We talked about the issues facing the smaller players in the last post, but It is not just them. What if the provider decides to change direction and discontinue a service? Google will likely be cited, since it has a habit of axing cloud based services that don’t reach enough critical mass (the most recent casualty is Google health being retired as I write this).  The risk of a cloud provider going out of business or withdrawing a service is a much more serious risk than when a software supplier fails. At least when its on premise you still have the application running and can use it.

Every FUD defence is based on truth…

Now as I stated above, all of the concerns listed above are genuine things to consider before embarking on a cloud strategy. Prudent business managers and CIOs must weigh the pros and cons of cloud offering before rushing into a deployment that may not be appropriate for their organisation. Equally though, its important to be able to see through a FUD defence when its presented. The easiest way to do this is do some of your own investigations first.

To that end, you can save yourself a heap of time by checking out the work of Richard Harbridge. Richard did a terrific cloud talk at the most recent Share 2011 conference. You can view his slide deck here and I recommend really going through slides 48-81. He has provided a really comprehensive summary of considerations and questions to ask. Among other things, he offered a list of questions that any organisation should be asking providers of cloud services. I have listed some of them below and encourage you to check out his slide deck as it is really comprehensive and covers way more than what I have covered here.

Conclusion and looking forward…

For some organisations, the lure of cloud solutions is very seductive. From a revenue perspective, it saves a lot of capital expenditure. From a time perspective, it can be deployed very quickly and and from a maintenance perspective, takes the burden away from IT. Sounds like a winner when put that way. But the real issue is that the changing cloud paradigm potentially impacts the wellbeing of some IT professionals and IT departments because it calls into question certain patterns and practices within established roles. It also represents a loss of control and as I said earlier, people often place a higher value on what they will lose compared to what they will gain.

Irrespective of this, whether you are a new age cloud loving CIO or a server hugger, any decision to move to the cloud should be about real business outcomes. Don’t blindly accept what the sales guy tells you. Understand the risks as well as the benefits. Leverage the work Richard has done and ask the cloud providers the hard questions. Look for real world stories (like my second and third articles in this series) which illustrate where the services have let people down.

For some, cloud will be very successful. For others, the gap between expectations and reality will come with a thud.

Thanks for reading

Paul Culmsee

www.sevensigma.com.au

www.hereticsguidebooks.com